The Founder online movie review - The Founder
Who knew the story behind how McDonald's Restaurant became a worldwide phenomenon and franchise and the man behind it would be such a fascinating and engrossing film?
I also find it interesting to point out that just this week as The Founder was given a wide theatrical release, earlier this week it was revealed on the news that the current McDonald's Restaurants, and I would assume that this would be not just the restaurants here in Canada, but most likely nationwide, it was revealed that most if not all of the food cooked there had come into contact with some sort of peanuts, or nuts which would prove to be a problem for anyone with any kind of serious allergy and I know this could potentially pose not only health risks to the customers, but also perhaps turn away those same customers as nut and peanut allergies in particular seem to be on the rise and those who are very allergic to it need to keep away from it at all costs. Just an interesting side note here as with this new film we are introduced into how McDonald's came to be and why in pretty much every city you will most likely find one. The film profiles the founder (if that is the right word to use) Ray Kroc, who was initially more of a salesman who embarked upon a small San Bernardino restaurant in California, run by two brothers who really seemed to be changing things in the fast food market. Keep in mind that this was back in the 50's and in an era when drive through meals were extremely popular and a big thing at that time. When, I say drive through, perhaps I should say "drive in" because this is where a cute girl in roller skates would come up to your parked car outside of the restaurant and would take your order and what was supposed to be a short amount of time, you would then get that meal delivered to your car by the same girl wearing the same pair of skates and you could then eat the meal in your car with utensils and other things provided. Not surprisingly that idea did not prove to be too novel and that is why when Kroc discovers this new restaurant in California, run by these two brothers, he discovers that they have an operation that not only runs smoothly, but also delivers great results. Forget the waiting in your car for the food as well as the girls in roller skates, but now you could go up to the restaurant window and place the order yourself and receive everything that you asked for in most times in less than a minute's time. Extremely impressive, isn't it? And so sparked the curiosity of Kroc, who didn't just want to invest in this restaurant, but turn it into a national franchise with new locations popping up everywhere. As the film goes along we really get to see the true kind of man that Ray Kroc is, or should I say was. He was a man who was more than anything else an opportunist. The two brothers with the original one location restaurant were big on quality, great customer service and everything meeting very strict standards and what they thought of to be the absolute best. Kroc, on the other hand was more interested in the cash he would receive from these restaurants and whether it lead to cutting costs when it came to quality, or being ruthless enough to cut people literally out of deals and leave them high and dry, he would stop at nothing to make more money for himself and what he considered to be his precious investment, when in reality everything about what Ray did was stolen, or copied from these two original brothers who had good ethics and values regarding business and Kroc milked them and the business for all that it was worth for the sake of profit. I don't have to tell anyone how this story ends because wherever you are living you probably have your own golden arched restaurant nearby flashing that famous name. This is another in a line of great films not just about seeking opportunity and finding a name for yourself in the business world, but it again addresses the absolute greed and corruption that can come from it. Was Kroc really a genius in the marketing world, or did he have the right people with him and knew how to bleed something till it was absolutely dry? This is a film that is tremendously entertaining and the fact that it is all true makes it even more so. The film will disgust you at times with it's look at greed and corruption in your fellow man, but at the same time it will leave you with a good look at society and what has happened to it. The script is intriguing and well written as is the spot on direction, and who could forget the marvellous performance by Michael Keaton as Ray Kroc? He deserves an Oscar for it and I am so glad that he has his career back on track again. A film with much to say and think about which is just as tasty as even the food which it may represent. One of the year's absolute best films.